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What you say matters

Randal Engelmann & Erik Gould

We are Randal Engelmann and Erik Gould, partners in providing exceptional customer service...

We are Randal Engelmann and Erik Gould, partners in providing exceptional customer service...

Aug 10 4 minutes read
The words we choose have significance and it is important to be sensitive to in our real estate careers.  


Randal:
Are we being socially inappropriate? Stay tuned.

Erik:
Welcome to Stay Focused, Focus Real Estate's weekly video series, and we have a timely discussion today.

Randal:
One of the things that we've certainly seen happen, and what's rising to our attention, and it's been on our radar for quite a while, is the language that we're using, and is it appropriate, right?

Erik:
And, in real estate, it's always been something we have to be careful of because of fair housing laws. And just to be socially sensitive, we deal with people of all different economic backgrounds, races, ethnicities, religions, and being sensitive to that and disabilities.

Randal:
And also being sensitive to disabilities as well. So that's something that we've always been conscious of, especially when we're doing fun things like writing descriptions-

Erik:
Of properties, right?

Randal:
Of properties right. So, one of the things that we've always been careful about is walking distance to this or that. That's why we so often use a walk score and those kinds of languages-

Erik:
Or views of the ocean or whatever. Because if someone's got a disability, that doesn't apply to them. But there's other terms in real estate, too, that you have to be careful of.

Randal:
Well, certainly, and from the Black Lives Matters, using slave terms such as master, is that the most ingrained word in real estate?

Erik:
Master bedroom.

Randal:
Master bedroom, master closet, master bathroom-

Erik:
Master suites.

Randal:
Master suites.

Erik:
Yes. You know, we've heard that we've been using that for decades in real estate, but is that in this day and age or maybe any day and age, but especially now, should we still be using that term?

Randal:
And we know we should not. So we actually have to be on our MLS boards to have that removed because every listing has, every time we enter a listing-

Erik:
Sometimes it as a drop down.

Randal:
And it's a drop down, you don't have a choice. Does it have a master bedroom? Does it have a master bathroom? Yes and no. So those are-

Erik:
What do you use instead?

Randal:
Yeah, there we go. Everybody tell us what we need to use instead.

Erik:
What do you think we should use instead of the old term, which is racially insensitive master bedroom. Suggestions.

Randal:
I guess we're looking at things like en suites, we're looking at primary-

Erik:
Owners bedroom.

Randal:
As way to describe... Do we even need to describe it? You let us know. Do you find these terms important when you're searching and while we're there, what other terms are we using that we shouldn't be. Drop some comments in below. We'd love to hear your thoughts or love to read your thoughts or just drop this line any way you can. So thanks for watching everybody until next time.

Erik and Randal:
Stay tuned and stay focused.

Randal:
That's [inaudible 00:02:43].

Erik:
That's a given. 
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