Pro-Tip #1 - Lead Pillars

Where does your business come from? Most successful real estate professionals identify at least six lead pillars and operationalize them to ensure they have a consistent flow of business. Examples of lead pillars include:

Past client; Sphere of Influence (SOI); For Sale By Owner; expired listings; Make Me Move on Zillow; agent referrals from out of the area; online leads; Google PPC; geographic farming; networking with social/philanthropic organizations; vendor referrals; relocations; open houses; office hours/walk-ins; sign calls.

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